Community Detection Using A Neighborhood Strength Driven Label Propagation Algorithm

Studies of community structure and evolution in large social networks require a fast and accurate algorithm for community detection. As the size of analyzed communities grows, complexity of the community detection algorithm needs to be kept close to linear. The Label Propagation Algorithm (LPA) has the benefits of nearly-linear running time and easy implementation, thus it forms a good basis for efficient community detection methods. In this paper, we propose new update rule and label propagation criterion in LPA to improve both its computational efficiency and the quality of communities that it detects. The speed is optimized by avoiding unnecessary updates performed by the original algorithm. This change reduces significantly (by order of magnitude for large networks) the number of iterations that the algorithm executes. We also evaluate our generalization of the LPA update rule that takes into account, with varying strength, connections to the neighborhood of a node considering a new label. Experiments on computer generated networks and a wide range of social networks show that our new rule improves the quality of the detected communities compared to those found by the original LPA. The benefit of considering positive neighborhood strength is pronounced especially on real-world networks containing sufficiently large fraction of nodes with high clustering coefficient.Comment: IEEE NSW 201

Dynamic Throttling of In-App Promotions to Reduce Marketing Spend Based on Machine-Learning

This document describes a technique of dynamically throttling a promotion or content item placement to reduce marketing spending using machine-learning. A data processing system can determine a click score or an auction score based on various factors. The data processing system can further determine a threshold, for example, by predicting an annoyance effect of showing the promotion or the content item to a user. If the click score or the auction score is below the threshold, the data processing system can throttle the promotion or the content item placement such that the promotion or the content item is not shown to the user

Overlapping Community Detection in Networks: the State of the Art and Comparative Study

This paper reviews the state of the art in overlapping community detection algorithms, quality measures, and benchmarks. A thorough comparison of different algorithms (a total of fourteen) is provided. In addition to community level evaluation, we propose a framework for evaluating algorithms' ability to detect overlapping nodes, which helps to assess over-detection and under-detection. After considering community level detection performance measured by Normalized Mutual Information, the Omega index, and node level detection performance measured by F-score, we reached the following conclusions. For low overlapping density networks, SLPA, OSLOM, Game and COPRA offer better performance than the other tested algorithms. For networks with high overlapping density and high overlapping diversity, both SLPA and Game provide relatively stable performance. However, test results also suggest that the detection in such networks is still not yet fully resolved. A common feature observed by various algorithms in real-world networks is the relatively small fraction of overlapping nodes (typically less than 30%), each of which belongs to only 2 or 3 communities.Comment: This paper (final version) is accepted in 2012. ACM Computing Surveys, vol. 45, no. 4, 2013 (In press) Contact: [email protected]

Evolution of opinions on social networks in the presence of competing committed groups

Public opinion is often affected by the presence of committed groups of individuals dedicated to competing points of view. Using a model of pairwise social influence, we study how the presence of such groups within social networks affects the outcome and the speed of evolution of the overall opinion on the network. Earlier work indicated that a single committed group within a dense social network can cause the entire network to quickly adopt the group's opinion (in times scaling logarithmically with the network size), so long as the committed group constitutes more than about 10% of the population (with the findings being qualitatively similar for sparse networks as well). Here we study the more general case of opinion evolution when two groups committed to distinct, competing opinions $A$ and $B$, and constituting fractions $p_A$ and $p_B$ of the total population respectively, are present in the network. We show for stylized social networks (including Erd\H{o}s-R\'enyi random graphs and Barab\'asi-Albert scale-free networks) that the phase diagram of this system in parameter space $(p_A,p_B)$ consists of two regions, one where two stable steady-states coexist, and the remaining where only a single stable steady-state exists. These two regions are separated by two fold-bifurcation (spinodal) lines which meet tangentially and terminate at a cusp (critical point). We provide further insights to the phase diagram and to the nature of the underlying phase transitions by investigating the model on infinite (mean-field limit), finite complete graphs and finite sparse networks. For the latter case, we also derive the scaling exponent associated with the exponential growth of switching times as a function of the distance from the critical point.Comment: 23 pages: 15 pages + 7 figures (main text), 8 pages + 1 figure + 1 table (supplementary info

Searching for network modules

When analyzing complex networks a key target is to uncover their modular structure, which means searching for a family of modules, namely node subsets spanning each a subnetwork more densely connected than the average. This work proposes a novel type of objective function for graph clustering, in the form of a multilinear polynomial whose coefficients are determined by network topology. It may be thought of as a potential function, to be maximized, taking its values on fuzzy clusterings or families of fuzzy subsets of nodes over which every node distributes a unit membership. When suitably parametrized, this potential is shown to attain its maximum when every node concentrates its all unit membership on some module. The output thus is a partition, while the original discrete optimization problem is turned into a continuous version allowing to conceive alternative search strategies. The instance of the problem being a pseudo-Boolean function assigning real-valued cluster scores to node subsets, modularity maximization is employed to exemplify a so-called quadratic form, in that the scores of singletons and pairs also fully determine the scores of larger clusters, while the resulting multilinear polynomial potential function has degree 2. After considering further quadratic instances, different from modularity and obtained by interpreting network topology in alternative manners, a greedy local-search strategy for the continuous framework is analytically compared with an existing greedy agglomerative procedure for the discrete case. Overlapping is finally discussed in terms of multiple runs, i.e. several local searches with different initializations.Comment: 10 page

Overlapping community detection in networks: the state of the art and comparative study

This article reviews the state-of-the-art in overlapping community detection algorithms, quality measures, and benchmarks. A thorough comparison of different algorithms (a total of fourteen) is provided. In addition to community-level evaluation, we propose a framework for evaluating algorithms ’ ability to detect overlapping nodes, which helps to assess overdetection and underdetection. After considering community-level detection performance measured by normalized mutual information, the Omega index, and node-level detection performance measured by F-score, we reached the following conclusions. For low overlapping density networks, SLPA, OSLOM, Game, and COPRA offer better performance than the other tested algorithms. For networks with high overlapping density and high overlapping diversity, both SLPA and Game provide relatively stable performance. However, test results also suggest that the detection in such networks is still not yet fully resolved. A common feature observed by various algorithms in real-world networks is the relatively small fraction of overlapping nodes (typically less than 30%), each of which belongs to only 2 or